In 2023, for the fourth edition of BRIFW, IARA partnered with WIRED Conference Brasil to create a groundbreaking event exploring new technologies in culture and their political, social, and creative impact – in collaboration with one of the world’s leading technology magazines.

This partnership with Condé Nast brought WIRED Conference Brasil to São Paulo, drawing a full-house audience eager to understand the opportunities and challenges of emerging technologies in today’s world. The event broke down complex concepts, featuring national and international speakers in discussions that redefined the future through the lens of innovation.