IARA provided corporate training in Web3 and emerging technologies for Renner, aimed at updating and empowering teams from various departments. The program encouraged innovative thinking and explored new creative, productive, and business opportunities driven by technological advancements and consumer behavior.

In 2022, BRIFW – Brasil Immersive Fashion Week, created by IARA, welcomed Renner as its Master Sponsor, marking a milestone for fashion and technology in Latin America.

As a key highlight of BRIFW 3, we produced Latin America’s first in-person immersive runway show, integrating CGI activations and interactive screens.

Additionally, we presented a fully 3D fashion show, developed in collaboration with artists from the BRIFW community, alongside comprehensive brand and communication strategies.