Since the second edition of BRIFW, IARA has partnered with NOWHERE, an immersive New York-based platform, to create events, content, and live streaming experiences.

Through this collaboration, we delivered workshops, music gigs, fashion shows, and interactive events, bridging fashion and technology in new digital environments. Our team worked closely with NOWHERE, providing continuous feedback on features and potential improvements while introducing the platform to key players in the Brazilian market and connecting it with a Gen Z audience eager for immersive experiences.