Olivia Merquior, CEO of Iara, was the first Latin American to serve as the Première Vision Paris coordinator for Latin America, developing projects for the São Paulo, New York, and Paris editions. For over a decade, she participated in international meetings at the event’s headquarters in Paris, where concepts, materials, shapes, and colors for the global luxury market are defined.

Olivia Merquior also provided trend curation and macrotrend research for Première Vision, offering insights into emerging movements in fashion, design, and consumer behavior to inspire and guide industry professionals.