IARA brought a blend of fashion and technology to Sapucaí as a key partner of Grupo SOMA in launching its exclusive carnival lounge. Through an innovative jam session, we curated the season’s best carnival-themed AR filters, offering an interactive and immersive experience for guests at the most fashionable spot in the sambodromo.

We also spearheaded the “Bloco do Bem” initiative, inviting attendees to support a meaningful cause by purchasing four digital collectibles created by Moara Tupinambá and J. Cunha, fundraising efforts for the Women’s Department of the Tapajós Arapiuns Indigenous Council (CITA).