In May 2024, Hering made its debut at Pulsar, the event by Grupo Azzas. To bring this milestone to life, IARA developed, in record time, the key 3D content that shaped the brand’s presentation—and continues to collaborate on its evolution.

Working closely with Hering’s team and the film crew, we created high-impact 3D visuals seamlessly integrated into both the brand’s film and runway show. The result was a visually striking narrative that traced Hering’s journey from its origins to the present, reinforcing its legacy through cutting-edge digital storytelling.

Digital content by
@iagocz
@selectastrange
@pepapuke
@priscila.nassar
@jekos____

Film by @instadaoutros