In 2022, IARA played a key role in making Nosso Camarote the first Brazilian carnival camarote to enter the Web3 ecosystem just after the pandemic, delivering strategic planning and technology implementation for an unforgettable digital experience at Rio’s largest Sambadrome camarote.

Our work included creating and developing Virtual Camarotes in Decentraland and The Sandbox, curating the NFT exhibition “Mulheres do Samba: The Sound of Female Empowerment” – a tribute to five iconic Brazilian sambistas – and offering Augmented Reality filters in the physical camarote so “foliões” could try on digital looks and enjoy a unique and playful way to dress up.