In 2024, Casa Iguatem, a project by Grupo Iguatemi – the leading luxury shopping mall group in Brazil – invited IARA to deliver exclusive content on Artificial Intelligence to its top executives from various states.

Our presentation focused not only on AI’s influence on fashion products but, more importantly, on its role in team organization, project management, and business strategy within the luxury retail sector. It was an opportunity to explore how emerging technologies are reshaping leadership and decision-making in this ever-evolving industry.