IARA led the storytelling and strategy for the launch of Melissa’s Dreamers collection, starting with an in-depth market research report. Through this process, Melissa gained strategic insights, a curated selection of multidisciplinary artists, and new creative opportunities. This foundation guided the brand’s collection development throughout 2019 and 2020, shaping narratives and expanding creative possibilities.

In 2018, IARA contributed to the development of Melissa’s sneakers product line, working alongside the brand’s team on market research, product trend analysis, and strategic relevance. Through an in-depth study of consumer behavior and industry shifts, we helped shape key insights for the project.

The line was officially introduced to the market in 2025, expanding Melissa’s presence in the sneaker segment.