In 2024, IARA became a business partner of @rio2c , one of Rio de Janeiro’s leading creativity and innovation events. This collaboration was established to launch the first-ever Summit Fashion System, a dedicated space for discussing the Brazilian and global fashion system with national and international guests.

The first edition of the Summit Fashion System will take place in May 2025, marking the first major fashion event in Rio de Janeiro that year. Work began in August 2024, setting the stage for a groundbreaking discussion on the intersections of fashion, culture, and innovation.