Our work includes technology updates impacting the beauty ecosystem, as well as strategic projects with the brand’s advertising team, such as the Hercode product launch.

IARA works closely with Grupo Boticário’s innovation team, constantly exploring new ideas for technology-driven projects in products, communication, and digital experiences—bridging beauty and innovation to shape the future of the industry.

Digital Work by @dobroonline

IARA provided corporate training for O Boticário on avatars, CGI influencers, and new technologies, empowering teams across different departments to explore innovative creative, production, and business opportunities driven by emerging digital tools.