Nhaí is the leading strategy and advertising agency focused on LGBTQIAP+ entrepreneurs and artists in Brazil. In partnership with Magnum Brazil, they developed a series of activations for Pride Month where the main focus was to amplify and give visibility to the work of six fashion designers from the community. To boost the designers’ creative process, Nhaí leveraged the expertise of over 10 years in creative mentoring for the development of original collections by the CEO of Iara, Olivia Merquior. The result of the mentoring project was featured on the digital cover of Vogue Brazil’s June special, PRIDE.