In 2025, Bulgari initiated its sponsorship of the Pinacoteca de São Paulo, deepening its engagement with art, history, and culture. IARA led the market research on art institutions and continues to shape event and content strategies, cultivating a meaningful dialogue between Bulgari and the Pinacoteca, São Paulo’s oldest art museum.

Founded in 1905 by the Government of the State of São Paulo, the Pinacoteca de São Paulo is a visual arts museum focused on Brazilian art from the 19th century to the present day, in dialogue with global cultures.

This partnership brings heritage and contemporary expression into dialogue, positioning Bulgari within the dynamic pulse of the global art world.