Lucas Leão
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Through the Brazilian Center for Studies in Fashion Design (@centro.br), IARA develops creative residencies to foster emerging talent. One of the brands we closely mentored was Lucas Leão, providing creative guidance since its entry into the residency in 2017.
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Our work focused on expanding the brand’s exploration of new technologies, supporting its debut at São Paulo Fashion Week, where we led executive production and contributed to the integration of innovation into its collections until 2022. We also guided the brand’s international presentations, strengthening its presence in the global fashion scene.