WE MAKE CRAZY BEAUTIFUL THINGS.

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IARA is reshaping the cultural and creative market by developing bold projects, discovering new talent, and expanding narratives, technologies, and forms of expression.

WE ARE SPECIALISTS IN CREATIVE CURATORSHIP AND MANAGEMENT. AND TECHNOLOGY IMPLEMENTATION.

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IARA is a strategic intelligence and international relations agency dedicated to promoting the recognition of Brazilian fashion and the creative economy in dialogue with other markets. Operating at the intersection of culture, diplomacy, and business, IARA develops projects in partnership with government institutions and private companies, focusing on institutional engagement and strengthening Brazil’s presence on the international stage.

ABOUT US

With a diplomatic approach, the agency provides event management and curatorship services that foster cultural exchange, economic cooperation, and international visibility. Among its main partners are ApexBrasil, the City of Rio de Janeiro, Business France, and ITA – Italian Trade Agency. Since 2023, IARA has also led the Brazilian delegation at the BRICS Fashion Summit.

IARA is also a business partner of Brazil’s leading innovation events, such as Rio2C and Rio Innovation Week, developing curatorship programs, institutional relations, and market strategies that connect Brazil’s creative ecosystem to global innovation and fashion networks.

What we do?

IARA aims to innovate the cultural and creative market by developing groundbreaking projects, unveiling new talents and exploring new narratives, technologies, and expressions.

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  • We design immersive and interactive experiences that connect brands and consumers, blending technology with compelling narratives.

  • We select and organize innovative content for events, talks, and exhibitions that challenge conventional ideas.

  • We offer literacy and courses in technology and innovation for creative teams and managers, empowering them to act strategically in the fashion, beauty, and technology markets.

At the invitation of Business France, IARA curated and produced both editions of Rendez-vous Mode, one of the side events of Summit Fashion System. The event sparked cross-sector dialogue and created valuable bridges between the traditional French fa
@summitfashionsystem featured in “Rio2C 2025 discutirá a imperfeição humana em um mundo tecnológico” by @forbesbr.
IARA partnered with Santista Jeanswear to deliver Rendez-vous Mode, a two-part initiative that strengthened ties between the Brazilian fashion market and the Fédération de la Haute Couture et de la Mode (FHCM). In collaboration with Bus
@summitfashionsystem featured in “Outros Cliques” by Eduardo Viveiros for @lofficielbrasil.
In May 2025, IARA partnered with JK Iguatemi to bring British designer and cultural voice Bella Freud to Brazil, enabling her participation in the Summit Fashion System and an exclusive panel with Dudu Bertholini for the upcoming edition of Iguatemi
@summitfashionsystem featured in “Olhar Intangível” by André Aloi for @harpersbazaarbr.
IARA collaborated with VillageMall and nk to create an exclusive screening session of the documentary Martin Margiela: In His Own Words, as part of the Summit Fashion System and Rio2C programming. Held at the VillageMall in Rio de Janeiro, the event
@summitfashionsystem featured in “Edição do Rio2C discutirá a busca pela perfeição em um mundo tecnológico” by RJTV (@tvglobo).
As part of Summit Fashion System’s creative programming, IARA collaborated with nk to deliver an exclusive Screening Session of “Martin Margiela: In His Own Words”, marking the documentary’s first showing in Brazil. Directed b
@summitfashionsystem featured in @ffw’s Instagram profile.
In May 2025, IARA and Rio2C held the first edition of the Summit Fashion System, this year’s first major fashion event in Rio de Janeiro. More than an event, the Summit set a new benchmark for groundbreaking discussions on the intersections o
@summitfashionsystem featured in “Conheça alguns palestrantes anunciados para a próxima Rio2C” for @vejario.
As part of a strategic effort to strengthen Rio de Janeiro’s position on the global fashion map, the Rio de Janeiro City Hall — through the Municipal Department of Culture and the Municipal Fashion Council — partnered with IARA to p
🇺🇸 ENG The Fédération de la Haute Couture et de la Mode (FHCM), organization behind Paris Fashion Week, is coming to Brazil for meetings with brands and to present internationalization strategies. The initiative is part of the Summi
@oliviamerquior featured in “Brazil Immersive Fashion Week’s first edition” for @vogueitalia.
In 2025, Bulgari initiated its sponsorship of the Pinacoteca de São Paulo, deepening its engagement with art, history, and culture. IARA led the market research on art institutions and continues to shape event and content strategies, cultivati
@br_ifw featured in “South America’s Next Generation of Digital Fashion Creatives Take to the Stage in Brazil” for @showstudio.

WE MAKE CRAZY BEAUTIFUL THINGS.

Texto "IARA" em letras brancas grandes e estilizadas sobre fundo preto.