Logotipo "SUMMIT FASHION SYSTEM" em preto e branco.
Texto vertical "© Lucas Leão by Golykov" em fundo preto.
Texto "French Fashion Federation comes to Brazil to discover new talents: find out how to participate." em fundo preto.
Logotipo da Fédération de la Haute Couture et de la Mode com as letras H, C, e M em azul e branco.
Logotipo Business France com uma seta nas cores vermelho e azul.
Palavra "IARA" em letras brancas em fundo preto.
Logotipo do evento Rio2C em fundo preto.

WE MAKE CRAZY BEAUTIFUL THINGS.

A imagem mostra a palavra "IARA" escrita em letras maiúsculas brancas sobre um fundo preto.

IARA is reshaping the cultural and creative market by developing bold projects, discovering new talent, and expanding narratives, technologies, and forms of expression.

WE ARE SPECIALISTS IN CREATIVE MANAGEMENT AND TECHNOLOGY IMPLEMENTATION.

Texto "IARA" em branco sobre fundo preto em fonte estilizada.

IARA is a creative and technology project management agency that connects innovative ideas with creative solutions. We operate as an ecosystem for activations, curation, and education in innovation and technology. Our expertise stands out in developing projects for major names in the fashion, beauty, and culture markets.

ABOUT US

Our expertise stands out in developing projects for major names in the fashion, beauty, and culture markets. With an integrated approach, IARA relies on a highly skilled multidisciplinary team to connect ideas with creative solutions, enhancing our clients’s business initiatives.

What we do?

IARA aims to innovate the cultural and creative market by developing groundbreaking projects, unveiling new talents and exploring new narratives, technologies, and expressions.

Texto em fundo preto que diz 'IARA' em letras maiúsculas brancas.

  • We design immersive and interactive experiences that connect brands and consumers, blending technology with compelling narratives.

  • We select and organize innovative content for events, talks, and exhibitions that challenge conventional ideas.

  • We offer literacy and courses in technology and innovation for creative teams and managers, empowering them to act strategically in the fashion, beauty, and technology markets.

Conduzir uma conversa sobre moda não é para qualquer um. Experiência é tudo. Conheça as estrelas do Summit Fashion System. Acesse toda a programação no link na bio ou no site do @rio2c.
O SUMMIT FASHION SYSTEM acontece em 27 de maio, na Cidade das Artes, no Rio de Janeiro, dentro do @rio2c. O debate sobre moda se estende por outras mesas com curadoria do SFS nos dias 28, 29 e 30 de maio. 👉 𝗖𝗼𝗻𝗳𝗶𝗿𝗮 𝗻𝗼𝘀𝘀𝗮 𝗽𝗿𝗼𝗴𝗿𝗮?
The SUMMIT FASHION SYSTEM takes place on May 27 at Cidade das Artes, in Rio de Janeiro, as part of @rio2c. The conversation around fashion continues with other panels curated by the SFS on May 28th, 29th, and 30th. 👉 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗳𝘂
🇺🇸 ENG The Fédération de la Haute Couture et de la Mode (FHCM), organization behind Paris Fashion Week, is coming to Brazil for meetings with brands and to present internationalization strategies. The initiative is part of the Summi
@oliviamerquior featured in “Brazil Immersive Fashion Week’s first edition” for @vogueitalia.
In 2025, Bulgari initiated its sponsorship of the Pinacoteca de São Paulo, deepening its engagement with art, history, and culture. IARA led the market research on art institutions and continues to shape event and content strategies, cultivati
@br_ifw featured in “South America’s Next Generation of Digital Fashion Creatives Take to the Stage in Brazil” for @showstudio.
In 2018, IARA contributed to the development of Melissa’s sneakers product line, working alongside the brand’s team on market research, product trend analysis, and strategic relevance. Through an in-depth study of consumer behavior and in
In 2024, Casa Iguatemi (@iguatemi), a project by Grupo Iguatemi – the leading luxury shopping mall group in Brazil – invited IARA to deliver exclusive content on Artificial Intelligence to its top executives from various states. Our pres
@oliviamerquior featured in “Inteligência artificial: como essa ferramenta impacta a moda?” for @ffw.
In 2024, IARA became a business partner of @rio2c , one of Rio de Janeiro’s leading creativity and innovation events. This collaboration was established to launch the first-ever Summit Fashion System, a dedicated space for discussing the Brazil
@oliviamerquior featured in “Rio2C 2025 Discutirá a Imperfeição Humana em Um Mundo Tecnológico” for @forbesbr.
In collaboration with the Pedro Leal (leal.cc) team, IARA developed The Oracle Box, an AI-powered interactive experience designed to create a unique emotional connection with its audience. This innovative system responds to user-submitted questions,
@oliviamerquior featured in “Metaverso atrai empreendedores brasileiros, que já fazem dinheiro com a nova fronteira da internet” by Carolina Nalin for @jornaloglobo.
Since 2024, BRIFW – Brasil Immersive Fashion Week (@br_ifw) has been an integral part of Rio Innovation Week (@rioinnovationweek), the largest innovation event in Latin America, bringing a broader perspective on fashion—one that goes beyo
IARA, through BRIFW, curated the first-ever fashion, beauty, and culture pavilion at Rio Innovation Week, the largest innovation event in Latin America. BRIFW delivered a full program filled with immersive experiences, interactive exhibitions, works
In 2020, IARA launched BRIFW – Brasil Immersive Fashion Week (@br_ifw), the first fashion, beauty, and culture week designed around emerging technologies such as metaverse, extended realities, blockchain, and artificial intelligence. The event
@oliviamerquior featured in “Olivia Merquior, criadora da BRIFW, impulsiona discussões sobre tecnologia e moda” by Marcela Palhão for @bazaarbr.
Throughout the years, BRIFW delivered unforgettable experiences with talks, workshops, exhibitions, and fashion shows — like this stunning presentation by designer Lucas Leão during BRIFW 3 at the State Innovation Center in São Pa
Moda Rio 5.0 Summit brought together key players from across the fashion industry to reimagine the future of Rio’s fashion scene, aiming to restore the city’s role as a global hub for Brazilian culture, fashion, and design.

WE MAKE CRAZY BEAUTIFUL THINGS.

Texto "IARA" em letras brancas grandes e estilizadas sobre fundo preto.