WE MAKE CRAZY BEAUTIFUL THINGS.

IARA is reshaping the cultural and creative market by developing bold projects, discovering new talent, and expanding narratives, technologies, and forms of expression.

WE ARE SPECIALISTS IN CREATIVE MANAGEMENT AND TECHNOLOGY IMPLEMENTATION.

IARA is a creative and technology project management agency that connects innovative ideas with creative solutions. We operate as an ecosystem for activations, curation, and education in innovation and technology. Our expertise stands out in developing projects for major names in the fashion, beauty, and culture markets.

ABOUT US

Our expertise stands out in developing projects for major names in the fashion, beauty, and culture markets. With an integrated approach, IARA relies on a highly skilled multidisciplinary team to connect ideas with creative solutions, enhancing our clients’s business initiatives.

What we do?

IARA aims to innovate the cultural and creative market by developing groundbreaking projects, unveiling new talents and exploring new narratives, technologies, and expressions.

  • We design immersive and interactive experiences that connect brands and consumers, blending technology with compelling narratives.

  • We select and organize innovative content for events, talks, and exhibitions that challenge conventional ideas.

  • We offer literacy and courses in technology and innovation for creative teams and managers, empowering them to act strategically in the fashion, beauty, and technology markets.

@oliviamerquior featured in “Brazil Immersive Fashion Week’s first edition” for @vogueitalia.
In 2025, Bulgari initiated its sponsorship of the Pinacoteca de São Paulo, deepening its engagement with art, history, and culture. IARA led the market research on art institutions and continues to shape event and content strategies, cultivati
@br_ifw featured in “South America’s Next Generation of Digital Fashion Creatives Take to the Stage in Brazil” for @showstudio.
In 2018, IARA contributed to the development of Melissa’s sneakers product line, working alongside the brand’s team on market research, product trend analysis, and strategic relevance. Through an in-depth study of consumer behavior and in
In 2024, Casa Iguatemi (@iguatemi), a project by Grupo Iguatemi – the leading luxury shopping mall group in Brazil – invited IARA to deliver exclusive content on Artificial Intelligence to its top executives from various states. Our pres
@oliviamerquior featured in “Inteligência artificial: como essa ferramenta impacta a moda?” for @ffw.
In 2024, IARA became a business partner of @rio2c , one of Rio de Janeiro’s leading creativity and innovation events. This collaboration was established to launch the first-ever Summit Fashion System, a dedicated space for discussing the Brazil
@oliviamerquior featured in “Rio2C 2025 Discutirá a Imperfeição Humana em Um Mundo Tecnológico” for @forbesbr.
In collaboration with the Pedro Leal (leal.cc) team, IARA developed The Oracle Box, an AI-powered interactive experience designed to create a unique emotional connection with its audience. This innovative system responds to user-submitted questions,
@oliviamerquior featured in “Metaverso atrai empreendedores brasileiros, que já fazem dinheiro com a nova fronteira da internet” by Carolina Nalin for @jornaloglobo.
Since 2024, BRIFW – Brasil Immersive Fashion Week (@br_ifw) has been an integral part of Rio Innovation Week (@rioinnovationweek), the largest innovation event in Latin America, bringing a broader perspective on fashion—one that goes beyo
IARA, through BRIFW, curated the first-ever fashion, beauty, and culture pavilion at Rio Innovation Week, the largest innovation event in Latin America. BRIFW delivered a full program filled with immersive experiences, interactive exhibitions, works
In 2020, IARA launched BRIFW – Brasil Immersive Fashion Week (@br_ifw), the first fashion, beauty, and culture week designed around emerging technologies such as metaverse, extended realities, blockchain, and artificial intelligence. The event
@oliviamerquior featured in “Olivia Merquior, criadora da BRIFW, impulsiona discussões sobre tecnologia e moda” by Marcela Palhão for @bazaarbr.
Throughout the years, BRIFW delivered unforgettable experiences with talks, workshops, exhibitions, and fashion shows — like this stunning presentation by designer Lucas Leão during BRIFW 3 at the State Innovation Center in São Pa
Moda Rio 5.0 Summit brought together key players from across the fashion industry to reimagine the future of Rio’s fashion scene, aiming to restore the city’s role as a global hub for Brazilian culture, fashion, and design.
In 2024, amid a turning point for fashion in Rio de Janeiro, Moda Rio – the union affiliated with the Federation of Industries of Rio de Janeiro (Firjan) – invited IARA to collaborate on Moda Rio 5.0, a major event introducing new technol
@oliviamerquior featured in “Moda Rio 5.0 Summit ocupa Casa Firjan com discussões hi-tech sobre o setor” for @vejario.
In 2023, for the fourth edition of BRIFW, IARA partnered with WIRED Conference Brasil to create a groundbreaking event exploring new technologies in culture and their political, social, and creative impact – in collaboration with one of the wor
@oliviamerquior featured in “Programação da BRIFW + Wired Conference navega entre tendência e delírio; o que você precisa saber” for @gqbrasil.

WE MAKE CRAZY BEAUTIFUL THINGS.